The Ultimate Case for Video Marketing [INFOGRAPHIC]
Video sells. Sure, production can cost more than a simple article — but the ROI potential is definitely there.
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Pixar’s Storytelling Formula, Value of Google+, Zappos on Facebook
Business2Community posted former Pixar story artist Emma Coats' tweets revealing Pixar story basics.
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Content Marketing Fail, Targeting Boomers, Do Brands Still Need Media?
According to Business2Community, using copyrighted images is a big mistake that businesses are making in their content marketing strategies.
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5 Dimensions of How to Create a Loved Consumer Brand
In the marketing world, love is the ultimate competitive advantage. Here are five ways to build an emotional bond with consumers.
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Navigating the Culture of Curation in a Content World
In an age where the distinction between brand and publication is all but gone, is it better to curate or create content. Or, do both?
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Zappos, Walking the Road Less Traveled for a Win on Facebook
On Facebook, you'll see Zappos posting about every holiday, including obscure ones like Random Acts of Kindness Day. And product links are rare. It works.
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