Content Use Grows But the Challenge of Finding It Remains High
Marketers use content curation to show thought leadership and expertise,but a majority feel that time constraint is their biggest challenge.
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Newspapers Still Exist Because 20% of Americans Don’t Use the Internet [STUDY]
A recent Pew study illustrates that newspapers are still standing strong because there is still a hefty percentage of users not using the Internet.
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Marketers Spending Most Ad Money on Facebook [STUDY]
Facebook will be the top recipient of ad money among all other social media sites this year, according to a recent survey.
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Only 36% of Tweets are Worth Reading [STUDY]
Out of 43,738 tweets posted over a 19-day time period, 1,443 users rated 36% as “worth reading,” 39% as “mediocre,” and 25% as “not worth reading at all.”
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Digital Ad Revenue Isn’t Making Up for Print Losses [STUDY]
Print publications are “losing print advertising dollars at seven times the rate that they were growing digital ad revenue in the last year for which they had complete data,” according to a recent Pew study.
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The Psychology of Sharing
To understand why people share online, we pulled up all of the latest and greatest studies on the arena. Here's what we found.
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