Branded Content in the Social Realm with BuzzFeed and General Electric
Experts from BuzzFeed, Contently, Outbrain and GE talk about branded content at the top of 2013 -- success stories and cautionary tales.
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The Good News About The Atlantic’s Scientology Ad Misstep
The Atlantic’s “screw up” could be the content marketing industry’s gain.
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The Atlantic’s Scientology ‘Mistake’, 11 Billion Videos Ads, The Art of Hashtags
The Atlantic issued an apology for printing a scientology ad that looked like an article as part of its sponsored content campaigns.
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