Why Storytelling Matters: Contently’s Social Content Summit
Brands, agencies and publishers engaged in telling great stories are converging in Manhattan next week to share their own stories.
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Red Bull’s World: The Secret Ingredients of Revolutionary Content Marketing
Is Red Bull a drink giant that publishes content or a publishing empire that sells a beverage?
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IBM Taps Influencers, Debating Branded Content, Marketers’ Holiday Wishes
Clare McDermott of Content Marketing Institute interviewed Leslie Reiser of IBM about its content marketing strategies.
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McDonald’s M Television, NFL Search Fumbles, Shane Snow Live Chat
McDonald's is aiming to entertain customers with original content in their restaurants with the M Channel.
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Why the Best Brand Storytelling Is Visual [INFOGRAPHIC]
On Facebook, videos are shared 12 times more than text and link posts combined, and photos are liked twice as much as text posts.
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Why Visual Storytelling Is Crucial for Brands
A picture is no longer worth a thousand words — perhaps it is worth a million "Likes."
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