Google’s Content Splurge, Must-Watch Memes, Brand Community Wins
The Yahoo-Tumblr deal closely resembles a high-profile integration from back in 2006 — Google and YouTube.
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Content Marketing the Buzz Among Journalists at ASJA
What do traditional journalists have to do with content marketing? Quite a bit.
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Changing Face of Authorship, Display for B2B, SEO Mistakes
It's amazing how one Amazon review can instantly amass more pageviews than your blog, guest posts, and social media profiles combined.
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New Wave of Curation Platforms Hit Targeted Audiences
A new wave of sites based on topic curation, both human and algorithmic, are creating opportunities to reach targeted audiences.
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What Publishers Can Learn from Google’s Patented News Article Rankings
No publisher or content producer can afford to ignore how Google ranks the news.
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Why Smart Brands Are Breaking the First Rule of Content Marketing
Don’t talk about the brand -- if you do, the theory goes, you’ll drive consumers away. But what about the people who are interested in your brand?
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