Giving Goliaths: How Big Firms Connect with Consumers
Two big brands -- American Express OPEN and Coca Cola -- have been tremendously successful in connecting to consumers online.
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Setting Down a Manifesto for Web Content
Federated Media's Joseph Frydl presented an overarching law for content on the web at the Conversational Marketing Summit.
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Native Advertising Promoted as Path to Consumers
Native advertising was a hot topic this week at the Conversational Marketing Summit in New York.
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