Why Content Marketing Beats Out Advertising [INFOGRAPHIC]
Over the next year, 51 percent of B2B marketers will increase their budgets for content marketing.
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Make Content, Not War: Using Negative Emotions in Content
When done wrong, controversial content can wreak havoc on a brand’s reputation -- so it’s important to tread carefully.
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Why Content Must Be A Product
The reality is that content must be paid for and needs to be thought of as a product to sell.
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21 Types of Content Audiences Love [INFOGRAPHIC]
To keep an audience captivated, marketers need to create and repurpose content that resonates.
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Content Strategy vs. Interface Design
There is a strong connection between content and design. Here's how the two are interrelated.
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Should You Keep a Content Library?
A content library is a guide to example posts and key resources for anyone producing on-site content. Such a guide keeps writers and editors on the same page.
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