Huffington Post Launches General Mills’ Branded Content Site
HuffPo has created LiveBetterAmerica, featuring branded content from General Mills focusing on fitness, food, and healthy living.
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Figuring Out How to Create Content That Works [INFOGRAPHIC]
Producing valuable and interesting content is sometimes a marketer's hardest task.
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Developing Content Also Means Developing an Audience
Developing a community for your brand is just as important as managing the content you want them to see.
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Content Promotion Strategy 101
Brands need a clear understanding of how to get stories seen, spread, and shared. To do so, they must define and measure results, strengths and weaknesses.
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PBS Declares: Brands Are Publishers Now
You know a trend is going mainstream when PBS starts covering it. This week that honor was bestowed on Content Marketing. Their blog Mediashift wrote…
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Balance your Mix of Stock and Flow Content Like A Pro
There’s been an artificial dichotomy in blogs for some time: original versus curated content. Each model has proven successful. And that’s the point – they…
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