Make Content, Not War: Using Negative Emotions in Content
When done wrong, controversial content can wreak havoc on a brand’s reputation -- so it’s important to tread carefully.
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Stella Artois Facebook App, Subaru’s Star Content, Google’s Internet Book
Stella Artois' Facebook holiday app features "a chanteuse who will virtually travel to any location in the world to deliver a video holiday greeting," ClickZ reports.
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CBS Sports Radio Set to Compete with ESPN
CBS is establishing a national sports radio division that will directly compete with ESPN.
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