HuffPo Takes Sponsored Content to a New Level
Over the past year, the sponsored post has become the hot new marketing tool of choice for publishers and brands alike
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Why Rethinking the Brand Newsroom Is a Smart Move
If you think brand newsrooms are too expensive, you're thinking about newsrooms all wrong.
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Branded Content Gains Traction [INFOGRAPHIC]
Nearly 4 in 5 marketers are increasing their focus on branded content, according to a study by the Custom Content Council.
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MySpace Branded Content Strategy, The Onion’s Content Lab, SEO Tips
Unlike the old Myspace, the new one won't overload users with ads, according to Businessweek.
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Huff Post Conversations, Ads on Twitter’s Vine, Dodgers Sports Network
HuffPo is starting Conversations, a tool that "surfaces discrete discussions within the comment stream."
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State Farm’s TV Spot Gets Assist from Branded Content [VIDEO]
State Farm’s “Born to Assist” campaign with Chris Paul is an example of how branded content and TV can work in harmony.
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