Wrecked Brands, Better Brands, Demographic Misses
You've probably already noticed, but Abercombie & Fitch has been at the center of a major media fail.
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Cruddy Mission Statements, Authentic Leadership, Ads that Actually Work
Worried that your mission statement is missing the mark? You're probably right in thinking you're veering off-course.
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Evaluating Native Advertising in Context [INFOGRAPHIC]
Native advertising provides an alternative to three key problems: brand/consumer disconnects, user experience, and banner blindness.
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Interactive Storytelling, Evolving Social Media Expectation, Freebies and Klout
Looking for more compelling ways to tell your story? Try this interactive game — it's fun and a potential learning tool.
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LinkedIn’s Media Powerhouse, Content Wins, Lessons from Journalists
It's no secret that LinkedIn is positioning its platform as a content powerhouse.
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Native Advertising: Tread Carefully and Ethically [VIDEO]
Branded content is a power tool, so don't abuse it. Build trust by thinking beyond the sale.
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