Confessions of a Newsletter Writer
Vitro's Nerdletter tapped into the marketing, tech, and media scenes, and reflected a simplified version of Vitro’s white text on black with no images.
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Changing Face of Authorship, Display for B2B, SEO Mistakes
Blogger Outrage, Tweet Neutralization, Advertising ‘Ugh’
Facebook Beyond Ads, New Moves for NY Times, Behind Bad Designs
New From The Strategist
04/22/2013 Reactions
Why Smart Brands Are Breaking the First Rule of Content Marketing
Don’t talk about the brand -- if you do, the theory goes, you’ll drive consumers away. But what about the people who are interested in your brand?
04/19/2013 Reactions
5 Publishing Tricks That Brands Should Avoid
You don’t have to copy publisher tricks that can hurt your user experience and reputation.
04/17/2013 Reactions
The Powerful Force of Social Sales [INFOGRAPHIC]
Social media, an invaluable tool for branding, networking, and consumer consumer engagement, can also be a staple for your B2B sales arm.
04/17/2013 Reactions
Pros and Cons of Performance Pay for Brand Journalists
Performance pay can provide brand journalists with incentives that will boost their productivity, but it can also raise serious issues.
04/15/2013 Reactions
Content for Kids: The Unsung Hero
Digital publishing, multimedia, and online content are creating worlds of intellectual opportunities for one invaluable demographic – kids.
04/15/2013 Reactions
5 Lessons For Casting a Great Source
Casting a great source into your story is one of the ultimate tricks of the journalism trade.