The Building Blocks of Data-Driven Storytelling
Data is more than hype. If you’re a marketer, it’s your lifeblood. If you’re a writer, it’s your best friend and worst enemy.
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The latest how-to guides in social media, content marketing, blogging, and content design. Complete with the latest tips and step-by-steps, these guides are go-to resources for the ever-curious content strategist.
5 Publishing Tricks That Brands Should Avoid
You don’t have to copy publisher tricks that can hurt your user experience and reputation.
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How to Develop a Great Branded Podcast
For those representing brands or who want to promote a new book or product, podcasting is a low-cost way to spread awareness and build an audience.
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5 Ways to Create Better Content for Mobile Users
One of the biggest challenges for marketers and bloggers is to create a positive user experience (UX) for mobile devices.
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Kick Spam to the Curb: How to Get Newsletters Right
Newsletters, when done right, are some of the most user friendly and valuable channels for reaching potential customers.
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Clear-Cut Content Don’ts: How Campaigns Fail
Brands make the same rookie mistakes over and over. The end result: rotten tomatoes, relentless ridicule, and a whole lot of wasted money.
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