Facebook recently introduced Broad Category Targeting options, which enable social marketers to target broad groups of people for Facebook ads or Sponsored Stories. The current options are great for targeting individuals planning for important life events, such as pregnancy, weddings, and holidays, but there are some new options (like “new to town discounts”) that are worth exploring, too.

Facebook‘s help page is pretty useful, but we found Search Engine Watch’s visual guide incredibly helpful, as well. Check out this resource for tips on how to use Facebook’s Broad Targeting Options.

Image courtesy of Flickr, Goiabarea