Nutella’s Social Media Mess, Home Tweet Home, Brand Impact
Sara Rosso loves Nutella so much that she organized a World Nutella Day. How did the brand respond? With a cease-and-desist letter.
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Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.
Core Tech Concepts that Marketers Need to Know
Technology is moving at a million miles per hour, and if you’re not quick on your feet, innovation will rapidly outpace you.
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Branding an Iconic View, Big Data Lags, Coca-Cola Diplomats
Legally speaking, you can’t trademark a beautiful view — but why not give it some great branding?
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Google’s Content Splurge, Must-Watch Memes, Brand Community Wins
The Yahoo-Tumblr deal closely resembles a high-profile integration from back in 2006 — Google and YouTube.
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UX Wins at Pitchfork, Tight Marketing Budgets, End Writer’s Block
User experience and revenue are two equal forces that are sometimes at odds.
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Confessions of a Newsletter Writer
Vitro’s Nerdletter tapped into the marketing, tech, and media scenes, and reflected a simplified version of Vitro’s white text on black with no images.
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