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The Content Strategist

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Best practices in publishing, from what to produce to how to produce it, from planning to promoting, staffing to sourcing.

03/05/2013 Reactions

Is it time for a brand to swoop in and become a true publisher and media baron?

02/08/2013 Reactions

Three retailers, Macy’s, Nordstrom’s, and Eddie Bauer, are putting out a multitude of content on a daily basis, targeted to consumers.

11/01/2012 Reactions

Just how effective is an overabundance of advertisements?

05/29/2012 Reactions

Email marketing can be effective, but spam filters and flagging subscriber interest can prevent the message from getting to consumers.

05/15/2012 Reactions

From frequency, to format, to content, here are five reasons your blog might be losing readers:

05/07/2012 Reactions

Journalists, publishers and marketers came together last week to crack the code for journalism in the digital era.

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