Why Your Branded Blog Has Zero Readership
From frequency, to format, to content, here are five reasons your blog might be losing readers:
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Best practices in publishing, from what to produce to how to produce it, from planning to promoting, staffing to sourcing.
10 Ways News Reporting Can Flourish in the Digital Age
Journalists, publishers and marketers came together last week to crack the code for journalism in the digital era.
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Video Marketing on the Rise
Video is the new star of the content marketing industry, which is pouring an increasing amount of money and energy into capitalizing on the powerful visual and narrative attributes of the medium.
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How Sears Is Reinvigorating Its Brand Online
Contently recently caught up with Michael Murray, chief marketing officer of ecommerce at Sears Holdings Corporation, to discuss the company’s social media strategy.
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Author Erin Kissane On Content Strategy [INTERVIEW]
Content strategist and author of “The Elements of Content Strategy,” Erin Kissane took some time out after her SWSW panel to share some of her…
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3 Essential Elements of Effective Content Strategies
Planning, context and metadata are three essential elements of effective content strategies, as discussed at the SXSW panel “Rude Awakening: Content Strategy Is Super Hard.”
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