5 Publishing Tricks That Brands Should Avoid
You don’t have to copy publisher tricks that can hurt your user experience and reputation.
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In a social media world, the best advertisement for a company, product, or brand is high quality, shareable content. Content marketing is the practice of building trust by creating authentic content that doesn’t sell or plug oneself.
Pros and Cons of Performance Pay for Brand Journalists
Performance pay can provide brand journalists with incentives that will boost their productivity, but it can also raise serious issues.
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5 Lessons For Casting a Great Source
Casting a great source into your story is one of the ultimate tricks of the journalism trade.
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Checking Your Content’s Vital Statistics [INFOGRAPHIC]
Content marketing needs more than writing to take off.
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Telling Big Stories from Big Data
Producers of the best information graphics are as much researchers as they are designers.
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What Content Marketers Can Learn from Celebrity Branding
What do Jay-Z and content marketing have in common? More than you realize.
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