How Brands Can Avoid Being Sued Over Content
Like a burly nightclub bouncer, a legal release serves as a friendly reminder that rowdies and hooligans will not be tolerated.
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In a social media world, the best advertisement for a company, product, or brand is high quality, shareable content. Content marketing is the practice of building trust by creating authentic content that doesn’t sell or plug oneself.
New Wave of Curation Platforms Hit Targeted Audiences
A new wave of sites based on topic curation, both human and algorithmic, are creating opportunities to reach targeted audiences.
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What It Takes to Be a Top Marketing Executive [INFOGRAPHIC]
Content marketers — it’s up to you to rule the marketing world. Not sure that you have what it takes? Yes, you do.
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How Dove’s Real Beauty Video Touched a Nerve and Went Viral [VIDEO]
The heart string-tugging video, created by Ogilvy & Mathers Brazil, has social and mainstream media buzzing. Here’s why.
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Milwaukee Police and the New Face of Law-Enforcement Media
Police departments are changing how they communicate with, and respond to, the communities they serve and the news media that covers them.
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What Publishers Can Learn from Google’s Patented News Article Rankings
No publisher or content producer can afford to ignore how Google ranks the news.
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