Microsoft Steps Up Its Storytelling Game with ’88 Acres’
Its first offering is an in-depth exploration of the company’s approach to building technology.
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In a social media world, the best advertisement for a company, product, or brand is high quality, shareable content. Content marketing is the practice of building trust by creating authentic content that doesn’t sell or plug oneself.
The Building Blocks of Data-Driven Storytelling
Data is more than hype. If you’re a marketer, it’s your lifeblood. If you’re a writer, it’s your best friend and worst enemy.
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Why Everything Is Data [VIDEO]
Two years is a long time for a video to stick around. But this one has staying power.
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Red Bull Stages Takeover of New York Music Scene
Red Bull has put together a mass of talent to keep the city up and dancing all night for the next five weeks.
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Content Marketing the Buzz Among Journalists at ASJA
What do traditional journalists have to do with content marketing? Quite a bit.
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How Brands Can Avoid Being Sued Over Content
Like a burly nightclub bouncer, a legal release serves as a friendly reminder that rowdies and hooligans will not be tolerated.
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