Why Every Business Should Be Creating Great Content
The content on your site is the personality that customers will come to associate with your business.
Read Full StoryPaul Boutin
Paul Boutin is a freelance technology writer for The New York Times, Wall Street Journal, and Wired.
7 Things You’re Probably Doing Wrong On Your Company Blog
A company blog can accomplish several goals at once: Establishing your corporate identity or brand, marketing your products, or providing customer service for common problems…
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3 Tips For Hiring A Blog Editor
The secret behind most good writers is a good editor. An editor has a dual role as both a manager and a wordsmith. He or…
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How Google+ Fits Into a Content Strategy
Google+, the search supergiant’s blatant Facebook competitor, has already racked up an estimated 10 million users in its first week as a limited-membership service. Content…
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