Fox News Digital Looks to Expand Content Beyond Politics
At the heart of the strategy is Misenti's quest for "nuggets" to grow the Fox News brand beyond into sub-topics online.
Read Full StoryAndrew Klappholz
Andrew Klappholz is a journalist with 13 years of experience at the Gannett media company.
HP’s Potts on Using Content for Customer Support [INTERVIEW]
HP's VP of global digital support explains why he's not impressed with the content produced by most companies today.
Read Full Story
Delta’s Twitter Strategy Includes Assisting Passengers in Flight
Delta Airlines uses Twitter to go beyond social marketing by providing customer service to mid-flight customers.
Read Full Story
How Hewlett Packard Bests Its Competition on Twitter
With more than 150,000 followers, HP’s site is clearly the winner -- more than triple that of Dell and six times more than IBM.
Read Full Story
NFL Keeps Up the Pressure on Twitter
Even in the offseason, the National Football League is busy on social media, keeping fans in the zone and engaged for the coming season.
Read Full Story
AOL Dissent Shines Light on Troubled Content Approach
This week's coup d'etat was unsuccessful, but the message was clear: AOL's content strategy over the past couple years is flawed.
Read Full StoryPage of 2Next