The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today, in case you missed it:
YouTube’s Most Popular Ads in July
According to Mashable, “Success on YouTube is a tricky thing. It takes the right mix of several different factors to make a video’s share count truly skyrocket.”
These ads hit the sweet spot for YouTube viewing.
Gold Medals for Social Media
Mashable names the Olympians with the biggest social influence.
Find out who won the gold in this infographic.
Media Manipulation: Fact or Fiction?
Duct Tape marketing talks to Ryan Holiday, who successfully tricked journalists from multiple publications into writing stories that weren’t true. Pete Shankman, founder of HARO, joins the conversation.
Your Computer is Spying on You and Your TV
TiVo and Datalogix have teamed up to deliver targeted advertising to people on their computers, based on what they’re watching on TV. Sounds a little intrusive?
“Datalogix has ‘two Chinese walls’ that keep personally identifiable information from passing through to ad buyers: One between the TV data and Datalogix’s offline purchase-behavior database,” Ad Age reports.
Does Microsoft or Apple Spend More on Ads?
In the wake of the overwhelmingly negative reaction to Apple’s Olympic ads, Forbes.com looks at how Apple spends their advertising dollars and how this compares to their biggest competitors.
Spoiler: Apple spent less than 1% of last year’s sales on advertising.
Advice from the Kids
A nineteen-year-old Prometheus intern tells media companies what they’re doing wrong via Adweek.
“I need to be creatively drawn into a product I encounter, and the easiest way to find me is on a social platform I check all day, every day—breakfast, lunch and dinner,” she writes.
Is GroupMe the Next Step in Brand Research?
Like Living Social, GroupMe offers group purchases online, the difference is that it focuses on “experiences” and these “experiences” can be sponsored by a brand.
“Here the brand would foot the costs, and in return gain access to the participants for opinions and other research. The company’s goal would be to unearth consumer insights from highly targeted social groups,” Ad Age’s Adam Broitman said.
Buffer Socializes, Opens API to Developers
Social media site Buffer opened its API today in hopes of becoming the “widespread sharing standard.”
What makes Buffer different than competitor HootSuite? “Its focus on non-original content sharing, especially photos, videos and articles, and individual users differentiates it from a crowded market,” Tech Crunch’s Billy Gallagher reports.