Online videos are increasingly what Internet users turn to for information and entertainment.
A recent comScore white paper reveals useful information for marketers, including the average ages of video viewers, the length of time they spend watching videos, and how influential videos are on these users.
The statistics show that “more than 4 in 5 users are watching video content in a 30-day period, and the 18-24 age group had the highest concentration of users at 87 percent,” writes Business 2 Community.
Shorter videos are more effective, the report found. Internet users watch more than 21 hours of videos every month, and last year saw a 30 percent increase of Americans watching video online. People between the ages of 18-34, according to the report, “are more influenced by digital media than traditional television.”
Online videos can be used in a number of ways to reach customers and ultimately increase sales.
Marketing Profs writes that videos can help establish an emotional connection and better display products online: “The best photography and online video truly stir emotion in consumers. When your merchandise, your brand’s personality, and your multimedia content intersect, you’ve reached a point of authenticity and trust. That is the key to developing customer loyalty and increasing return on investment (ROI).”
Live video chat services such as ooVoo and Google+ Hangouts can foster that emotional connection, as well as give a face to the brand. Customers value the personal aspect, interaction, and transparency that comes along with video.
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