While networks like HGTV are attempting cross-platform publishing, the announcement that a traffic generating Internet titan of consumer journalism is launching a magazine feels like a reverse time warp within the publishing industry.
Tomorrow Huffington Post will launch a weekly digital magazine called Huffington that will be available through the Apple store.
The digital magazine will be available early Friday mornings for $.99 cents an issue, $1.99 a month, and $19.99 for a year’s subscription.
Timothy L. O’Brien, a former editor at The New York Times who is running the magazine, said the Huffington had 24 editorial staff members and would pull content from reporting staff at The Huffington Post but the content would be new and separate from that of the rest of the site, according to the Times.
The content will include short “newsy” items along with three long-form features of about 4,000 – 8,000 words. O’Brien said the magazine will have the “classic sort of Sunday Magazine experience” and better showcase long form articles that would be lost within the site.
HuffPo is hoping to stand out from the competition with the new subscription format, which includes the act of balancing quality and free content. The introduction of Huffington is a testament that HuffPo understands that quality content brings value, expands audiences and brings in a new revenue stream.