Videos are rapidly catching on in the world of content marketing because they are engaging and stand out on the text-heavy World Wide Web.
Marketers, if they hope to keep up with the competition, should focus on creating videos and maintaining companies’ YouTube pages, according to industry experts.
To increase brand awareness on YouTube, marketers should include call to actions in their videos, writes Social Media Examiner‘s James Wedmore. He suggests telling users what to do, how to do it, and why they should subscribe.
For example, the video could say, “To stay up to date with my latest videos and cool marketing tips, make sure to subscribe to this YouTube channel by clicking the button above this video.”
Incorporating a YouTube widget onto a company blog or website is always recommended. Wedmore writes,”This is a great opportunity to leverage those visitors and get them to become subscribers to your channel.”
Interaction with other YouTube users or customers will help with increasing page views, says Wedmore. Finding channels in the same niche is a wise move for marketers, since they have an audience that is likely to enjoy similar content.
It’s also important to leave comments, likes, or subscribe to these channels and reply to commenters on the company’s videos.
After uploading a video on YouTube, marketers should be as descriptive as possible and fill in related keywords. To stand out among dull YouTube pages, the company’s channel should be customized, with logos and colors that people can associate with it, says Mashable‘s Michael Jaindl.
Since online video marketing is growing, marketers need to pursue strategies that will separate their company from all the noise. Building YouTube channels and finding more subscribers is a huge step in this direction.
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