Content marketing is a powerful tool that businesses can use to attract new customers, generate leads, spread awareness, and promote information that can lead to sales.
The elements of a strong content marketing effort include insight and meaningful analysis, interesting and original information, proper editing, and the right tracking, according to a new infographic by NewsReach.
In 2012, “3 in 5 marketers are spending more on content marketing” and that daily, “27 million pieces of content are shared via social media,” according to NewsReach.
By using the proper methods when it comes to generating content and promoting it, marketers will find that their efforts are highly effective. People are willing to share great content, but marketers have to deliver the goods.