Does your company follow any rules of thumb for its content strategy?
If not, maybe it needs the 4-1-1 Rule, which explains how often a brand should balance stock and flow content on social media.
The rule states that for every one self-serving tweet, post, or update, a brand should share four new pieces of content and one re-share, explains Business Insider. By following this, a brand’s goal is to keep a conversation informative without being pushy.
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