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Case Studies
Rockstar Startup Storytelling: Know What It Takes
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Content Watch
FML Wars, Storytelling Meets Sports, Google Controversy
February
17, 2012
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Should Your Social Media Strategy Follow The 4-1-1 Rule?
By Lexi Lewtan, under Content Watch, Social Media. Lexi Lewtan is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.
Does your company follow any rules of thumb for its content strategy?
If not, maybe it needs the 4-1-1 Rule, which explains how often a brand should balance stock and flow content on social media.
The rule states that for every one self-serving tweet, post, or update, a brand should share four new pieces of content and one re-share, explains Business Insider. By following this, a brand’s goal is to keep a conversation informative without being pushy.
The term was coined by Andrew Davis of Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and Content Marketing Institute, and Contently Content Marketer of The Year Winner.
Image courtesy of Wikipedia