An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online.
The answers to her question, “What is this content marketing business, and how do I get started?” are smattered across the web. So, I compiled a “boot camp” style reading list for her, things we’d written, curated, or analyzed, drawing from work by experts like Brian Clark and Dan Zarrella. And, in true content marketing fashion, I figured why not publish that list?
Even if you’re a seasoned veteran, sometimes it’s nice to review the basics. Revisiting content marketing boot camp was a great exercise for me; I hope it is for you, too.
Content Marketing Basics
Content Marketing On Slideshare (coming soon)
Content Strategy Essentials